we excel at helping businesses delight, engage, educate, train and connect with their employees across channels and at every level.
EmersionEQ®, was created to help our clients develop better gut understanding and stronger connections to consumers. Our programs have been called “Ethnographies on Steroids.” We bring your team and target consumers together for authentic interactions in relevant, real-world settings to heighten consumer empathy and capture breakthrough insights. This kind of research won’t end up on your shelf; it will transform your thinking about your consumers and lead to innovative products and more targeted messaging. Learn more about our proprietary consumer insight methodology, EmersionEQ®, and watch our video on Consumer Immersion on YouTube.
We had tons of great research and data but we were looking for a way to develop our collective consumer gut. The EmersionEQ® team designed illuminating experiences that put a human face on our research and allowed us to get under the skin of our consumers. It is truly eye opening to get out of the office and see first-hand that there is so much more to them than the research shows. EmersionEQ® programs give our target consumer a seat at the marketing planning table which ultimately inspires better work for our brands.